Classic Brands Cool Gel Memory Foam Mattress Review

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Classic Brands Cool Gel Memory Foam Mattress Review


Affordable price points
CentiPur-US certified
Good comfort and body support
Cool Gel prevents sleeping warm
Relieves pressure points and body-ache
Can be used with adjustable bed frames
Naturally antimicrobial


Weak edge support

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User Rating
Bottom Line

Classic Brands has done a lot of things right with their Cool Gel memory foam mattress - providing solid body support, good comfort and phenomenal heat regulation at very affordable price points.

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Classic Brands may not be the most popular brand when it comes to purchasing a mattress, but their Classic Brands Cool Gel Memory Foam Mattress is actually a strong contender for our best memory foam mattress category.

The company started back in 1971 as the Classic Corporation and specialized in selling waterbeds in the 70’s. Remember when waterbeds were the hype? The Classic Corporation was the leading company back then.

In 2002, the company became Classic Brands and expanded their product lines to high quality memory foam and latex mattresses. Specifically, this Cool Gel Memory Foam mattress is one of their most highly-rated product in the company’s line-up.

With that said, as we’ve observed time and time again, sleeping preference can vary greatly from person to person.

Therefore, in our Classic Brands Cool Gel Memory Foam Mattress review, we do not talk about individual experiences. Instead, we strive to provide detailed information about the product, and a summary from hundreds of customer feedback to help you form an informed buying decision.


Classic Brands Cool Gel Memory Foam Mattress Review


When it comes to memory foam mattresses, most companies provide a range of products with different thicknesses to appeal to the mass. Classic Brands is no different, and their Cool Gel memory foam line-up consists of the following variants:


The mattress under this review is the 10.5 inches variant, and we’ve chosen this as one of our best recommendations for a reason – it provides similar comfort and satisfaction score compared to the thicker variants, but at a much cheaper price.

Here’s a quick comparison chart for each of the variant:

classic brands cool gel memory foam mattress review comparison


Each of the variant utilizes Cool Gel technology incorporated into the memory foam layer to provide better heat ventilation and temperature regulation.

The only difference between the thicker variants and the 10.5-inch version lies in the thickness in memory foam, poly gel support foam, and base foam layers enclosed within the removable cover.

As with all memory foam mattresses, the thicker variants tend to be plushier and softer compared to the thinner ones. Of course, the prices tend to be steeper as well due to the increased material costs.

In any case, the Classic Brands Cool Gel Memory Foam mattress is rated as medium-firm by most of its customers for the 10.5 inches variant. If you prefer a plushier and softer mattress, you can consider the Cool Gel Ultimate 14-inch variant or the 12-inch variant instead.

However, if you wish to stick to the 10.5-inch variant for economical reasons, we always recommend a good mattress topper to adjust the firmness of your mattress and make it plushier if you find it too firm.

Breaking it down, the Classic Brands Cool Gel Memory Foam mattresses consists of 3 layers:


classic brands cool gel memory foam mattress review layers


  • Removable Cover. The white knit top and charcoal-grey knit sides removable cover is breathable and stretched 4-ways across the corners to achieve optimal surface tension. It works with the top layer of cool gel memory foam to contour the sleeper’s body shape.
  • Top Layer: 2″ Cool Gel memory foam. This layer disperses body heat and creates a cooler sleeping surface while retaining the pressure-relieving properties of a traditional memory foam.
  • Middle Layer: 2 x 1″ Poly Gel support foams. The support foams consist of 2 layers of poly gel foams at only 1″ thick each to complement heat ventilation provided by the top cool gel layer. Acts as a buffer between the memory foam and denser base foam.
  • Bottom Layer: 6.5″ Support Base foam. This layer maintains the structural integrity of the mattress for the years to come. It also absorbs your weight to dampen motion transfer and to prevent noise.

One of the highlights in the Classic Brands Cool Gel Memory Foam mattress series lies in the use of cool gel memory foam instead of traditional memory foam layer.

Heat retention and sleeping warm has always been the Achilles heel for the otherwise highly-rated memory foam mattresses, as many users of memory foam complain of waking up in sweat far more often than the generally cool latex mattresses.

This is due to the fact that memory foam mattresses are plushier and sinks more easily, therefore hugging the sleeper’s body more tightly. As a result, heat tend to build up around the sleeper’s body throughout the night.

classic brands cool gel memory foam structure

The Cool Gel technology by Classic Brands is a way to combat this particular weakness of memory foams.

It is more porous than conventional foam, meaning the cells are interconnected (open cell structure) unlike closed cell foam, making it more breathable than higher density, traditional visco-elastic foam.

Instead of building up the heat around the sleeper’s body, air is able to travel throughout the material and allows for body heat regulation throughout the night.

The support gel foams beneath the cool gel memory foam layer are also divided into 2 thinner layers instead of a single, thick layer to allow for more efficient heat dissipation.

In a sense, the design philosophy of the Cool Gel memory foam mattress revolves around good body heat dissipation, while maintaining the comfort of traditional memory foam mattress.

In fact, Classic Brands is not the only company that employs the open cell memory foam idea. Another household brand called Brentwood Home also offers similar cooling technology in their Cypress Gel Memory Foam mattress series (albeit at higher price points).

Just like many other manufacturers, the Classic Brands memory foam mattress is compressed and shipped in a compact box to your doorsteps.

Unpack the mattress and leave it to expand to its original thickness for at least 24 to 48 hours before sleeping on it. Open your window if you are sensitive to odor, as there are bound to be some initial off-gassing for new mattresses.


Certification of Classic Brands Cool Gel Memory Foam Mattress


The high density foams used in the mattress are Certi-Pur certified, meaning that they are made without ozone-depleting chemicals and are regulated by Consumer Product Safety Commissions Low VOC (Volatile Organic Compound) emissions for indoor air quality (less than 0.5 parts per million).

Being Certi-Pur certified also means that the mattress does not contain PBDE flame retardants, mercury, lead and heavy metals, as well as formaldehyde and forbidden phthalates.

This certification is becoming more important and shaping up to be a gold standard (along with other certifications) in the mattress industry for health considerations.

According to U.S. Environmental Protection Agency (EPA) website, VOC can cause health effects such as ENT irritation, headache and nausea, damage to liver, kidney and central nervous system, and it is even suspected to cause cancer in humans.

All memory foam mattresses recommended in this website are Certi-Pur US certified.



Classic Brands Cool Gel Memory Foam Mattress Prices and Warranty


As the prices of mattresses fluctuate over time, we choose to provide price group (in relation to competitors) instead of actual numbers to prevent discrepancy with prevailing rates.

To check the current prevailing prices, follow the link to Amazon product page.

Note: The prices described below belong to the 10.5-inch variant.

SizeDimensionsWeightPrice Group
Twin39" x 75"46 lbs2/10
Twin XL39" x 80"49 lbs2/10
Full54" x 75"65 lbs3/10
Queen60" x 80"78 lbs4/10
King76" x 80"99 lbs5/10
California King76" x 80"98 lbs4/10
Price GroupPrice Range
1/10$0 - $100
2/10$101 - $200
3/10$201 - $300
4/10$301 - $400
5/10$401 - $500
6/10$501 - $600
7/10$601 - $700
8/10$701 - $800
9/10$801 - $900
10/10$901 - $1000
>10/10$1001 and above
Note: The price range for a given product is accurate at the time of writing. This does not factor in the prevailing discounts or price increments.

To compare Classic Brands memory foam mattress against other manufacturers with similar offerings, refer to the brands comparison section below.

All Classic Brands memory foam mattresses come with 25 years limited warranty.

Customers are given 30 days trial. Keep in mind that there may be shipping and handling charges if you decide to return the mattress.


What Do People Say About Classic Brands Cool Gel Memory Foam Mattress?


There are quite a bit of variations between individuals in terms of preference for sleeping mattress – whether it’s firm, hard or soft, so we choose to look at hundreds of reviews for each product to capture the overall sentiment from the customers.

Overall, the Gel Memory Mattress by Classic Brands has garnered highly positive feedback from its customers, with 69% of them awarding 5 stars and 16% awarding 4 stars (out of more than 1,000 customer reviews at the time of writing).

5% of customers have given the mattress a 1 star rating, and their complaints large revolve around the fact that their mattress took more than 48 hours to decompress and take shape after the packaging had been opened.

However, for most customers, the mattress decompressed to full size within 24 to 48 hours and did not pose a problem.

A few buyers mentioned a chemical smell (akin to new car smell) that did not dissipate even after airing the mattress in an open room. If you have the same issue, removing the knitted cover and washing it will generally solve the problem.

With that said, the vast majority of buyers are happy with their purchases, with the most common feedback being the perfect firmness that feels solid and well-built.

Users who suffer from poor sleep due to pain on neck and back  recommend the Classic Brands mattress for its pain-relieving properties. This is attributable to the memory foam layer that distributes the sleeper’s weight evenly and relieving pressure on common pressure points (such as neck and back).

Most customers find that the mattress remained cool throughout the night, so heat retention shouldn’t be a problem.

Heavier customers (200 lbs and above) find that the bed retained its shape and showed no signs of caving in even after months of usage.

For couples who toss and turn in bed a lot, the gel memory foam is proven effective at minimizing motion transfer to prevent movement on one side of the bed from disturbing the partner sleeping on the other side.

However, it’s worth noting that many memory foam mattresses have weaker edge support, and this Classic Brands mattress is one of them.

If you tend to sleep closer to the edge or have problem getting on and off the bed, keep this in mind as the edges tend to sink more easily.


Classic Brands Cool Gel Memory Foam Mattress VS Other Top Brands


In this section, the Signature Sleep memory foam mattress is compared against other top memory foam mattresses that receive the highest ratings and satisfaction from their consumers.

To view all top-rated memory foam mattresses, refer to the in-depth buying guide for memory foam mattresses.

Should  You Buy Classic Brands Cool Gel Memory Foam Mattress?


We recommend this mattress if you are working with a tight budget, as the 10.5-inch variant of the Classic Brands Cool Gel Memory Foam mattress is much cheaper compared to the thicker variants, but at the same time provides similar satisfaction scores across the board.

It is also suitable for sleepers who tend to sleep warm throughout the night as the open cell structure of gel memory foam provides enhanced ventilation and heat regulation.

As with most memory foam mattresses, this model exhibits great body-contouring properties and provides a slight sinking sensation as you lie down on it.

At the same time, as most customers have reported, the mattress is rated as medium-firm, akin to sleeping on a slightly soft surface that provides solid support underneath. Customers generally like it and rated it as highly comfortable.

It is this property that allows for even body weight distribution and relief of common pressure points. If you suffer from body ache with your current mattress, this Classic Brands model may be the solution for you.

It is also worth nothing that the Gel Memory Foam is naturally antimicrobial and resistant to allergens, mold, bacteria and dust mites.

With that said, the edge support for this mattress is weak and may pose problems for users who sleep closer to the edges or have difficulty moving in and out of bed.

All in all, the Classic Brands Cool Gel Memory Foam mattress (10.5-inch) variant has earned a spot in our list of recommendation thanks to its affordability, solid body support, good ventilation, pressure points relief and great comfort.


view classic brands gel memory foam mattress